Finance Archives - Pushpay Mon, 13 May 2024 17:31:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://pushpay.com/wp-content/uploads/2021/09/cropped-Pushpay_Logo-400x400.png Finance Archives - Pushpay 32 32 Do Churches Pay Taxes on Tithes? https://pushpay.com/blog/do-churches-pay-taxes-on-tithes/ https://pushpay.com/blog/do-churches-pay-taxes-on-tithes/#respond Tue, 20 Feb 2024 18:17:28 +0000 https://pushpay.com/?p=14048

Let’s dive into an aspect of church life that’s as old as the faith itself: tithing. The practice of generously giving a tenth of your income to fuel the mission and ministry of your church is all based on biblical principles, but there are some modern-day questions that come up.

Ever found yourself wondering if Uncle Sam has a stake in tithes? You’re not alone. These are common questions, but don’t worry, the answers are all below.

Understanding Church Tax Exemption

The term “church tax exemption” might sound daunting, but it’s pretty straightforward. It’s simply the special status that churches enjoy which exempts them from paying certain taxes. Why? Because churches are nonprofit organizations that exist to serve a religious purpose and provide a public benefit.

Basics of Tax-Exempt Status

So what does tax-exempt status really mean for your church? It means that your church doesn’t have to pay federal income tax on its earnings. It might also exempt your ministry from certain state and local taxes, like property taxes. This status lets your church put more resources towards its religious activities and reaching out to the community.

Legal Framework Governing Church Taxes

The legal provisions governing church taxes in the U.S. are primarily outlined in the U.S. Internal Revenue Code Section 501(c)(3). This lays out the criteria for tax-exempt status for religious organizations, including churches.

Even though your church is tax-exempt, it still has certain reporting obligations to the government.

To qualify for tax exemption, churches must stick to a few rules. They must operate exclusively for religious purposes, steer clear of substantial political activities, and avoid providing excessive benefits to individuals.

Exceptions and Special Considerations

While the tax-exempt status of churches generally covers tithes, there are a couple of exceptions and special considerations worth noting.

Unrelated Business Income Tax

Here’s something unexpected: Did you know that your church may be responsible for taxes if it earns income from unrelated business activities?

Let’s say your church runs a bookstore or a coffee shop that’s open to the general public. The income generated from these activities could be subject to what’s known as Unrelated Business Income Tax (UBIT), because these activities aren’t directly related to your church’s main religious purpose.

This doesn’t mean you can’t engage in such activities. It just requires you to be aware of the potential tax implications and plan accordingly.

Reporting Requirements

Even though your church is tax-exempt, it still has certain reporting obligations to the government.

Churches have a duty to report tithes and other donations they receive to the appropriate tax authorities. This helps maintain transparency and integrity in the eyes of the law and your congregation.

Tax Benefits for Donors

We’ve talked about the tax implications for churches, but what about the folks who give their hard-earned money to support your mission? They too can reap some tax benefits.

Deductibility of Tithes for Donors

You’ve probably heard that tithes and donations can be tax-deductible. But what does that really mean for your donors?

When your congregation members give a tithe or donation to your church, they could potentially reduce their taxable income by the amount of their gift. In effect, their act of giving can lower their tax bill!

To claim this deduction, they must itemize their deductions on their tax returns instead of taking the standard deduction. And of course, the donation has to go to a qualified organization—like your tax-exempt church.

Not only are your donors supporting a cause close to their hearts, but they’re also getting a tax break. It’s a win-win!

Documenting and Reporting Donations

As you can imagine, the IRS likes to keep things above board. So if your donors want to claim a deduction for their generosity, they’ll need to have some records to back it up.

That’s where donation receipts come into play. These are documents that your church provides to your donors as proof of their gifts. They typically include details like the donor’s name, date of the donation, amount given, and a statement that no goods or services were provided in exchange for the gift.

These receipts are crucial for your donors when tax time rolls around. If they’re audited, they’ll need to provide these receipts as evidence of their charitable contributions.

So don’t forget to help your donors out with their tax deductions. After all, a little gratitude goes a long way.

Common Misconceptions and Clarifications

Myths About Church Taxes

There are a few misconceptions floating around that can muddy the waters when it comes to understanding church taxes. Let’s clear a few of them up:

1. Myth: Churches never pay taxes. While it’s true that churches enjoy a tax-exempt status for many activities, it’s not an absolute rule. Remember UBIT? That’s one instance where churches might have to fork over some tax dollars.

2. Myth: Donors can’t deduct tithes if they don’t itemize their deductions. This isn’t entirely accurate. While it’s true that you need to itemize to claim the charitable contribution deduction, the CARES Act has added a provision allowing for an additional $300 deduction for charitable contributions, even for those taking the standard deduction.

Clarifications from Tax Authorities

1. Not all donations to churches are tax-deductible. For a donation to be tax-deductible, it must be made to a qualified organization, and the donor must receive no goods or services in return for their gift. So, if your church holds a fundraising event and provides meals or merchandise in exchange for donations, those donations may not be fully deductible.

2. Churches have reporting obligations. Even though churches are generally tax-exempt, they still have certain reporting requirements. It’s important to issue donation receipts and keep accurate records of all contributions.

Conclusion

If you walk away from this quick lesson in church taxes with just one takeaway, remember that it’s crucial for churches to properly track and report tithing contributions. That means providing accurate donation receipts and keeping proper financial records.

For donors, don’t forget to consult with a tax professional or refer to IRS guidelines to understand the specific rules for claiming tax deductions for tithes. Keep those records of your tithing contributions safe and sound!

If you’re looking for an all-in-one digital solution that makes tracking donations and producing giving statements a breeze, make sure to explore Churchstaq, Pushpay’s integrated suite of tech tools that eliminates much of the stress and hassle of managing your church’s finances.

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Financial Benchmarks for Your Church: How Do You Compare? https://pushpay.com/blog/church-financial-benchmarks/ https://pushpay.com/blog/church-financial-benchmarks/#respond Wed, 07 Feb 2024 16:47:26 +0000 https://pushpay.com/?p=13896

Ever wondered how your church’s financial health stacks up against others? Well, it’s time you familiarize yourself with some financial benchmarks for churches.

Understanding church financial benchmarks is a necessary practice that’s a lot like a spiritual health check-up but for your church’s financial health. It helps you take a deep dive into your church’s financial status, offering insights that can guide your decision-making. By comparing your metrics against industry standards, you can gain a clearer picture of your financial performance and identify areas that could use a little extra attention.

Think of this process as examining your church through a financial magnifying glass. You’ll take a close look and check how you measure up against your peers, then set realistic goals for growth and sustainability. You’ll also spot potential issues before they become bigger problems, and feel more confident making data-driven decisions to ensure the long-term financial stability of your organization.

Of course, it’s not just about keeping up with the Joneses; it’s about ensuring your church is financially healthy and poised for growth. After all, serving your community in the best possible way starts with having a strong foundation, and exploring church financial benchmarks helps you build just that.

The Importance of Financial Benchmarking in Ministry

Understanding Your Church’s Financial Health

Simply put, it’s not enough to know how much money is in the bank. It’s about getting a comprehensive picture of your church’s financial stability and sustainability. You should be digging deep into hard questions: Where your income is coming from? Is it consistent? Is it growing? And what about your expenses versus your budget—is your church spending according to its means?

Don’t forget to examine cash flow. Positive cash flow means you’ve got enough funds to cover the bills and invest in growth. But if you’re carrying debt, you need to assess whether it’s manageable and if there’s a plan to repay it. High levels of debt can put a strain on your financial health.

Having reserves or savings acts as a safety net for unexpected expenses or downturns. Maintaining accurate and transparent financial records is crucial; regularly reviewing those figures can give you a clear understanding of your church’s overall financial position.

Guiding Strategic Decisions

But financial benchmarking isn’t just about understanding your church’s current financial status. It’s also a compass guiding you towards better strategic decisions.

Imagine steering a ship without a compass. You might have a general sense of direction, but without precise guidance, you could end up off course. The same principle applies to managing your church’s finances. Without clear benchmarks, it’s challenging to make informed decisions about crucial aspects like budgeting, fundraising, and investment strategies.

With financial benchmarking, you can rely on a data-driven approach to resource allocation. You can see what’s working, what isn’t, and adjust your strategies accordingly. It’s like having a roadmap to reaching your church’s financial goals, helping you make the correct turns to reach your objectives.

Whether you’re looking for a single system to manage multiple tasks or aiming to deepen personal connections with your congregation, financial benchmarking can provide the insights you need to make strategic, effective decisions for your church.

Key Financial Benchmarks for Churches

Average Weekly Giving per Attendee

Let’s kick things off with one of the most straightforward metrics—the average weekly giving per attendee. Going into your giving platform and pulling this simple figure can tell you a lot about your congregation’s giving habits. It’s a window into their hearts, showing how invested they are in supporting your church.

The higher the average weekly giving per attendee, the more financially committed your congregation is. It’s a sign that they believe in the work you’re doing, trust that you’re allocating their resources wisely and responsibly, and are willing to support your mission monetarily.

Percentage of Income Spent on Missions and Outreach

Here’s where the rubber meets the road. This metric is vital because it directly reflects your church’s priorities. Are you dedicating a significant portion of your income to missions and outreach? If so, it shows that you’re committed to living out your faith, fulfilling the core mission of your church and making an impact in your community.

Operational Cost Ratios

Last but not least, we have operational cost ratios. These figures help you understand how much of your church’s income is being used to keep the lights on. They provide insight into your church’s financial efficiency and sustainability.

Having a solid grasp of your operational cost ratios enables you to strike a balance between sustaining your church’s day-to-day operations and investing in its growth and mission. It’s like knowing when to simply keep the boat afloat, and when it’s safe to set sail towards new horizons.

These financial benchmarks aren’t just about crunching numbers. They’re about understanding your church’s financial story and using that knowledge to write the next exciting chapter.

Comparing Your Church to Industry Averages

Navigating the financial seas of church management can be a daunting task. But, you’re not alone in this journey! There’s a wealth of industry data out there that you can use to compare your church’s financial performance with industry averages.

Utilizing Church Financial Reports and Studies

There are several resources available that provide comprehensive financial reports and studies. For example, the Leadership Network, the Evangelical Council for Financial Accountability (ECFA), and the National Association of Church Business Administration (NACBA) regularly publish detailed financial reports pertaining to churches.

These reports often include valuable data on giving trends, operational costs, income allocation, and much more. By tapping into these resources, you can get a good grasp of what’s happening in the broader church community and how your church measures up.

Contextualizing Data for Your Church

While research numbers provide valuable insights, it’s crucial to interpret them in the context of your church’s unique situation and community. Every church has its own story, its own set of challenges and opportunities. And so, it’s important to take that into account when comparing your church to industry averages.

Think about it this way: let’s say you’re an Executive Pastor, and you notice that your church’s average weekly giving per attendee is lower than the industry average. Does this mean your congregation isn’t as generous? Not necessarily. It could be that your congregation is younger, with many members still in college or starting their careers. Or perhaps your church serves a low-income community.

The point is, context matters. It’s not just about the numbers; it’s about understanding the stories behind those numbers. That’s where real growth happens.

Setting Realistic Financial Goals

Short-term vs. Long-term Financial Goals

When it comes to financial planning for your church, you can’t just focus on the here and now. You’ve got to have one eye on the horizon too. That’s where setting both short-term and long-term financial goals comes into play.

Your short-term goals are like stepping stones. They’re the immediate targets that keep your church afloat and functioning smoothly. Maybe it’s raising funds for a new sound system or meeting your monthly operational costs.

On the other hand, your long-term goals are your beacon, guiding you towards your church’s future. It could be something like expanding your mission work or building a new community center.

Setting both immediate and future financial goals is crucial because it provides a balanced approach to financial planning. It ensures that you’re not just surviving, but also thriving and growing as a church.

Adjusting Goals Based on Church Benchmarks

But what happens when the targets you set don’t align with your church’s reality? That’s when you turn to your trusty benchmarks.

Benchmarks are like your financial GPS. They show you where you are, where you need to go and how to get there. If your goals seem out of reach, or maybe they’re not challenging enough, your benchmarks can help you adjust them.

For example, let’s say you’re an Executive Pastor and one of your goals is to grow overall giving at your church. But your average weekly giving per attendee benchmark indicates that your congregation’s giving habits aren’t quite there yet. So what do you do? You adjust your goal to make it more realistic, maybe by focusing on increasing recurring givers first.

Or perhaps you’re a Senior Pastor, and one of your goals is to expand your ministry. But your operational cost ratios show that a large chunk of your income is going towards maintaining your current facilities. In this case, you might need to reconsider your expansion plans or find ways to reduce your operational costs.

Remember, setting financial goals isn’t a set-it-and-forget-it deal. It’s about constantly monitoring, adjusting, and fine-tuning those goals based on real, data-driven insights. Use your benchmarks to set realistic, achievable goals and pave the way for our churches’ financial health and growth!

Leveraging Technology for Financial Management

Pushpay’s Financial Tools

Let’s face it, managing church finances can be a daunting task. Between tracking church donations, budgeting for missions, and keeping an eye on operational costs, it can feel like you’re juggling too many balls at once. But what if there’s a tool that can make all of this easier? Enter Pushpay.

Pushpay is more than just a giving platform; it’s a comprehensive financial tool designed specifically for churches.

With Pushpay, you can easily track and analyze key financial benchmarks, like average weekly giving per attendee or the percentage of income spent on missions and outreach. You can even generate accurate giving summaries and reports, helping you keep your finger on the pulse of your church’s financial health.

And the best part? Pushpay bundles all these tools together at a low price so you can focus on what really matters: growing your church and serving your community.

Streamlining Financial Reporting and Analysis

We all know how time-consuming and complicated digging into the details of finance can be. But with the right software, it doesn’t have to be.

That’s where Pushpay comes in. This financial management system is designed to make your life easier by simplifying financial reporting and analysis.

With Pushpay, you can easily generate accurate financial reports, giving you a real-time view into the health of your church. No more worrying about data inaccuracies or spending countless hours crunching numbers. Pushpay delivers quick and reliable insights at your fingertips.

Pushpay also helps you streamline your processes. From managing volunteers and staff to creating more efficient systems, Pushpay has got you covered, allowing you to spend less time on administrative tasks and more time serving your congregation and community.

Whether you’re a Senior or Executive Pastor, why not consider Pushpay? It’s time to leverage technology for financial management and take your church to new heights.

Calibrate Your Compass

We’ve worked through the importance of financial benchmarking for churches, how to use industry averages and benchmarks, setting realistic financial goals, and leveraging technology like Pushpay for efficient financial management.

Financial benchmarking isn’t just a fancy term. It’s a crucial tool that helps your church understand where it stands compared to industry standards. It highlights areas for improvement and opportunities for growth, giving you a clear roadmap to financial health and sustainability.

These benchmarks aren’t meant to gather dust on a shelf. They’re meant to be used actively in your strategic planning. They’re the compass that guides your church towards its financial objectives, be it expanding your mission work, growing overall giving, or anything in between.

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What Should Your Church’s Year End Giving Statement Include? https://pushpay.com/blog/what-should-your-churchs-year-end-giving-statement-include/ https://pushpay.com/blog/what-should-your-churchs-year-end-giving-statement-include/#respond Tue, 30 Jan 2024 16:53:12 +0000 https://pushpay.com/?p=13841

As the year draws to a close, it’s time for your church to reflect on the past twelve months. You’ve hosted events, preached sermons, and gathered donations, all in an effort to faithfully fulfill your mission. And now, it’s time to celebrate all you’ve accomplished and thank those who fueled your ministry with year-end giving statements.

Each donation your church receives plays a part in supporting ministries and driving community outreach initiatives. So when your members see their contributions listed on a giving statement, they can truly appreciate how their generosity has helped the church fulfill its mission. Contribution statements aren’t just pieces of paper or digital documents.

They’re a tangible acknowledgment of the generosity of your congregation.

They say “thank you” for every contribution, whether big or small.

They ensure transparency and accountability in the church’s financial matters.

And they serve as an affirmation of the impact of your donor’s gifts throughout the year.

Ready to start creating this year’s giving statements? Keep reading for recommendations on what to include and a free guide to ensure your statements make a statement.

Essential Elements of a Year-End Giving Statement

One of the most critical components of an end-of-year giving statement is the detailed breakdown of financial contributions. Here’s why it’s so important and what you need to include:

Detailed Financial Contributions

Your congregation members aren’t just donors but partners in your mission. They’ve committed to supporting your church and deserve to see exactly how they’ve done that over the past year. So, it’s essential to provide a comprehensive list of individual donations along with their specific dates.

Listing Individual Donations and Their Dates

Each donation made by a member represents a moment of generosity—a decision to invest in the work of the church. As such, it’s crucial to acknowledge every one of these instances. By listing each donation with its date, you’re not only providing a complete financial record but also reminding your members of the times they stepped up to support your church’s mission throughout the year.

Importance of Accuracy and Clarity

Accuracy and clarity are non-negotiable when it comes to your year-end giving statements. Mistakes or confusion can lead to mistrust and frustration, undermining your relationship with your congregation. Furthermore, accurate reporting is vital for maintaining data integrity across all systems, a key concern for finance directors and executive pastors alike.

Remember, you don’t want to just send your congregants a bland list of transactions. Your statement should tell the story of your year, how it was filled with generosity, partnership, and impact. But before you can tell that full story effectively, you need to ensure your figures are spot-on and easy to understand.

Summary of the Year’s Financial Status

Before you delve into the specifics for each individual’s contributions, you’ll want to take a step back and look at the big picture—the overall financial status of your church for the year.

Every dollar given has played a part in supporting the mission of your church. The year-end giving statement is an opportunity for you to remind your church members that they have all helped your ministry. So show the tangible results of their generosity. Point to specific ministries, events, and projects, emphasizing that none of this year’s great achievements would have been possible without them.

Overview of Fund Allocations

Take this opportunity to further build trust with your congregants. Remind them that you strive to steward their donations in a way that respects their generosity and furthers your church’s Kingdom work. This means investing in areas that align with church mission and values, such as community outreach programs, ministry support, operational costs, and more.

You might say something like:

“Inside, we’ll share a detailed breakdown of your contributions, but rest assured, every penny has been put to good use. We’re prayerfully stewarding the gifts that have been given to best serve our congregation, support our community, and spread the love of God. Your giving has enabled us to reach out to those in need, spread hope, and make a positive change. We’ve seen lives transformed, relationships restored, and faith strengthened. And it’s all thanks to your unwavering support.”

Ready to learn from the experts? Get instant access to our free webinar, Giving Statements Secrets, to see how Pushpay can help you save time (and skip the envelope stuffing) during the busiest time of the year.

Legal Requirements and Compliance

When preparing your year-end giving statements, you’ll obviously want to acknowledge generosity and show transparency. But there are also legal requirements set by the Internal Revenue Service (IRS). Let’s review those requirements and help you get started. If you need help confirming you’ve met the legal requirements, it’s best to get advice from a tax expert or directly from the IRS.

IRS Requirements

According to IRS guidelines, charitable contributions must be itemized and substantiated. So, your giving statement should include detailed information about each donation, like the date, amount, and format of the contribution (cash, check, credit card, etc.). It’s also crucial to note whether any goods or services were provided in exchange for the donation.

Additionally, the IRS requires that churches issue these statements by January 31st of the following year, allowing your members ample time to prepare their own tax returns.

Pushpay’s Giving Statements enable you to send tax statements to your community on an annual, quarterly, or custom time period. These statements will include all tax-deductible donations recorded in Pushpay and will be formatted to meet IRS requirements for charitable contribution receipts.

Ensuring Compliance

Ensuring that your giving statements meet legal standards is a two-fold process. First, it involves meticulous record-keeping throughout the year. This includes keeping track of all donations received, maintaining accurate donor information, and properly categorizing and recording funds.

Secondly, it involves careful preparation of the giving statements themselves. They should be clear, comprehensive, and accurate, providing all the necessary information for your members to claim their charitable contributions on their tax returns.

These statements are designed to help your members fulfill their tax obligations. We believe that you can also use them to acknowledge your congregation’s generosity. But first and foremost, your priority should be ensuring accuracy and IRS compliance, to protect your church and provide valuable information to your congregation.

Personalization and Gratitude

In addition to providing detailed financial information and ensuring compliance with legal standards, you can create year-end giving statements that serve as more than a receipt. Two aspects are personalization and gratitude.

Personalized Acknowledgment

You probably wish you could write an individual note to thank and celebrate each of your givers. Addressing your contributors directly in the year-end giving statement can make a world of difference. It turns a generic document into a personal note, making your members feel seen and valued. But since that may not always be realistic, there are other ways to personalize your statements to your congregants and church as a whole.

With Pushpay, you can customize the messages that accompany the giving statements to your audience and what ministries they gave to. Whether you send statements to individuals or use Pushpay’s Household Giving Statements, your personalized message should touch on your shared ambitions and stated mission, and end with a heartfelt invitation to continue fulfilling your mission in the new year and beyond.

Expressing Gratitude

Thanking your contributors is another crucial part of the year-end giving statement. A heartfelt thank you can go a long way in making your members feel appreciated.

But don’t stop at a simple “thank you.” Make your gratitude more meaningful by sharing specific examples of how their contributions made an impact. Highlight the projects or initiatives supported by their donations and the difference those projects have made in your church and community.

Is your end-of-year paperwork snowballing out of control? Get the free guide to save time sending giving statements that stand out with messages of inspiration, impact, and Kingdom growth.

Get Ready To Send Those Statements

To summarize, an effective year-end giving statement isn’t just a financial record; it’s also a tool for building relationships, recognizing generosity, and inspiring continued support. By personalizing your acknowledgments, expressing genuine gratitude, and providing clear, accurate financial information, you’re following legal requirements and reinforcing the bond between your church and its members.

And remember, the impact of these practices goes beyond the year-end giving statement. The personal connections formed, the appreciation expressed, and the trust built all contribute to a stronger, more engaged congregation.

So, as you prepare your year-end giving statements, we encourage you to keep these practices in mind. Take the opportunity to show your members how much they are valued and appreciated. And most importantly, let them see the difference their generosity is making. The impact could be more significant than you think.

Pushpay’s giving software can help save your church hundreds of hours generating and sending personalized giving statements. Schedule a demo with our team to see how we can ease your administrative burden.

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Streamlining Your Church’s Financial Management Processes https://pushpay.com/blog/church-financial-management-processes/ https://pushpay.com/blog/church-financial-management-processes/#respond Thu, 12 Oct 2023 15:35:54 +0000 https://pushpay.com/?p=12831

What are the cornerstones of a thriving church? The success and impact of your church depends on your pastor, an active church community, and some would even say an engaging music program. Yet there’s another important, often overlooked, driver of your church’s success—your church’s financial management process.

You may be thinking, “Wait, at our church, it’s about the mission, not the money!”  Yes, sharing God’s Word is your purpose and mission, but to continue that important work, good financial management is absolutely necessary. It allows you to manage your church finances efficiently and get a clear picture of your church’s overall financial health.

How to manage church finances

Streamlined church financial management processes can help you create accurate projections, make important budgeting decisions, and provide transparency and accountability to your congregation. Church software, embedded with intelligent finance tools, makes these processes faster, easier, and more accurate, helping you lay a strong  foundation for your church’s successful operations, today and in the future.

Successful Church Financial Management Relies on Data

how do you streamline your church's financial management systems?

Are you meeting your church’s individual donor goals? Can you afford that new roof or playground makeover? With the constantly changing economy, have you adjusted your five year financial forecast? These questions are critical to the financial health of your church. But they’re virtually impossible to answer without reviewing and analyzing data. A streamlined church financial management system helps you:

  • Track income patterns to anticipate financial trends.
  • Use predictive modeling to adjust budgets for long-term financial stability.
  • Understand donor’s journeys for more effective campaigns.
  • Confidently provide accurate reporting to financial stewards, auditors, and your community.

Idlewild Baptist Church’s Men’s Ministry and Financial Steward, Rob Taylor, shares that to minister effectively, you need to consider the numbers. “Behind every number there’s a person and behind every person there’s a story and every story matters to God. It’s not just about data, but the data will help us in a great way. You’re not going to be a church long if you don’t make strategic moves and engage with technology.”

The Cost of Manual Church Financial Management

Church leaders everywhere feel the challenges of manual financial management. The old cliche “preaching to the choir” likely resonates here!  While each ministry’s scenario is unique, here are some of the most common pain points of trying to manually keep track of church finances.

  • Manual processes are error-prone. Entering donations manually, usually by different part-time staff or volunteers, leaves you open to errors that are hard to track and correct. And let’s not forget the arduous trips for bank deposits and follow ups when expired credit cards interrupt scheduled giving. Did you know 49% of all church giving transactions are made with a card? (Nonprofit Source) Automating and updating this payment method should be a priority.
  • There’s a lack of transparency. Creating important financial statements by copying and pasting numbers and formulas from different sources is not only time-consuming and potentially inaccurate, but it doesn’t convey transparency and trust. Auditors, financial stewards, and your congregation all expect clear and easy-to-understand financial reporting.
  • It’s very time consuming. Manual financial management processes take hours, even days, to complete each month. Often by the time reports are ready for review, these numbers are already out of date.
  • There’s no automated data analysis. Most churches don’t have the valuable insights from a data analyst on staff to cull through the reports, so financial opportunities or red flags may be missed.

If one (or more) of those pain points resonated with you, it’s likely time to reassess how your ministry handles your financial management.

Embracing Technology to Better Manage Church Finances

use digital tools to help you effectively manage your church's finances

One of the easiest ways to transition away from manual financial management is to invest in an all-in-one church platform with embedded financial tools.  This type of comprehensive software houses all your church’s data points so you can automatically track  growth and engagement, freeing up time to focus more on your ministry and purpose. With all your data in a single place, you can whip up more accurate projections at a moment’s notice, giving you the confidence to plan for the future.

This kind of on-demand access is invaluable when you’re considering big projects like new capital campaigns, calculating and allocating budgets, and creating smaller fundraising and digital giving initiatives. Plus, with the ability to evaluate donor trends as they happen, you’re perfectly positioned to uncover fresh ways to re-engage members, convert offline donors to online giving, and even encourage recurring donations. Research shows recurring givers donate 42% more annually (Nonprofit Source).

Digital giving and financial management software can also go beyond data analysis, offering automated giving features, like notifications when payment processes stumble or cards are nearing expiration. They can even provide options for donors to cover processing fees. These features help make the giving experience for your donors as easy and joyful as possible. Additionally, robust security measures to secure payments and billing, and maintain necessary documentation for compliance and audits, bring peace of mind to everyone involved.

Dive deeper in building budgets for your church 

When looking for a church financial management platform, make sure the system is easily customizable. It should also be smart enough to highlight opportunities for saving and growth. Reporting and accounting should include and analyze all facets of giving, operating expenses, forecasting and predictive modeling. Look for vendors who are industry leaders, incorporating new technology and machine learning into everyday software requirements.

The Role of Ongoing Financial Management for Churches

Financial management is more than maintaining books or ensuring bills are paid on time. It’s also about using data to continually refine your ministry’s financial strategies and processes. Data insights help churches make informed decisions about their finances. From identifying successful fundraising efforts to finding areas to cut costs, data can streamline processes, optimize resources, and drive the church’s mission with financial stability.

Regular audits and reviews are another integral part of ongoing church financial management. Beyond meeting legal and tax requirements, they serve as an important step in risk management. These reviews can also help identify potential issues before they become major problems. It’s an opportunity to spot inconsistencies, errors, or anomalies that might indicate a risk to the church’s financial health. These ongoing efforts are key to the successful operation of a church.

Fuel Your Mission With Pushpay’s Financial Management Software

It’s your mission to spread God’s Word. Pushpay’s software is designed to fuel that mission. We know you need a clear financial picture today and an accurate path to move forward tomorrow. By streamlining your church’s financial management processes, you not only foster trust within your community but also strengthen the foundation from which your mission can continue to grow and touch more lives.

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How to Create a Church Budget https://pushpay.com/blog/predictable-church-budget/ Tue, 10 Jan 2023 08:00:00 +0000 https://pushpay.com/how-to-create-a-church-budget/

Sitting down to create a thoughtful budget isn’t everyone’s cup of tea. It is a big task, and the fact that the church is funded by its members’ generosity makes planning more difficult. Your giving may fluctuate depending on the time of year, adding an extra hurdle.

Moreover, this year brought a world-wide pandemic that has majorly changed the way churches function. Many churches are facing hard decisions going into the new year.

So how can you create a smart church budget for 2023?

In this post, we’re going to talk through why you need a church budget, how to create a budget, tools to make your budget more predictable, PLUS we’ll share a free downloadable budget template to help you get started.

Why You Need to Create a Church Budget

church budget

The money coming into your church is given by faithful people wanting to serve God and build his kingdom. By maintaining a smart church budget, you can keep track of where all your money is going and make sure it’s being spent the best way. Without a budget, it’s easier to overlook neglected ministries that could use more financial support. Make sure each program gets the financial support it needs by analyzing and planning your spending.

A church budget is a straightforward document when you think about it like this:

1. A church budget tracks the money coming in.

Before you can allocate your church fund, you need to have a good handle on your church’s spending and how it comes in. What months or services tend to have the most extensive offerings? What are your leanest months?

2. A church budget tracks the money being spent.

To say that church budgeting is keeping track of the money coming in and the money going out seems glaringly apparent. But it’s that simple. The truth is that your budget is only going to be as good as your financial awareness. The longer you keep track of the money coming in and out, the easier creating accurate budgets will be in the future.

3. Creating a church budget protects essential ministries.

The challenges you have doing home finances are similar to the difficulties a church experiences on a larger scale. If you eat out too often, you’ll soon find that you don’t have money for things you need. A proposed budget ensures you set aside money for something that you might not otherwise.

Without a healthy budget, there’s the possibility of critical but smaller ministries losing out to the needs of high-profile ministries. Having a set budget for children’s ministry or small groups allows you to set up a boundary to protect those ministries from the bigger ones that might eat up all of the funds.

4. Your church budget represents freedom.

Contrary to how it might feel going in, a budget is freedom. It represents liberty from:

  • Debt: Being able to allot the church fund to go into savings or to pay extra on outstanding loans is the key to getting your church out of debt—and keeping it out.
  • Ignorance: A church budget stops people from assuming they know where the church money goes and allows them to see how it’s being used.
  • Competition: While you’ll probably never entirely do away with ministries competing over their budgetary line items (which is a good sign that your staff and volunteers are invested in their ministry), you can stop a lot of the regular competition for resources.

How to Write a Church Budget

A church budget is an itemized summary of your likely income and expenses in a given time period. Creating a budget for 2021 will help you set an expectation for the resources coming in and prioritize its use.

Planning and monitoring your proposed budget is the key to identifying wasteful expenditures. It will help you adapt better to changes in giving and will ultimately help you achieve your mission by setting financial goals.

Start with Your Income

Start with pulling in your income from the last year—the last couple of years if it’s available. If you have multiple years to look at, do you detect an upward or downward trend? If it’s upward, by how much? 5, 10, or 20 percent? That will factor into how you set your budget goals.

Where is your money coming from?

As you’re looking at past income, remember to consider every source of income. This could include:

  • Offerings
  • Donations
  • Dues
  • Facility rentals
  • Trust funds
  • Investments
  • Bequests

Auditing Income Sources

Once you have all of your income sources in front of you, you can begin to look at which ones are static and which ones you have an opportunity to influence. You should also make a note of any income that may be coming to an end.

Pay close attention when money comes in, too. If you have specific services that get more offerings, special fundraisers that you do once a year, or seasonal income, make a note. It will help when you’re performing your quarterly audit to know where you should be at various points in the year.

Take Advantage of Mobile Giving

If you haven’t made a strong push toward mobile giving, the time has come. Fewer people coming to your church every week are carrying cash or checks. Upwards of 80 percent of them have mobile devices that they’re comfortable using to make purchases and do their banking. You’re missing out by not helping them get more comfortable with mobile giving.

Churches like Angelus Temple in LA have seen weekly increases of 15 percent by encouraging mobile giving.

Set Your Projected Income

Once you’ve audited all of your sources of income and considered your trending revenue for the last few years, it’s time to set a projected income from each source and a total for the year.

Budgeting for an Increase

If your revenue the last couple of years has been trending up, plan for your income to go up again. If the trend is 15 percent, talk to your people about planning for at least a 20 percent increase. Your budget must be a faith-filled document. You want to set it just outside of your reach—this gives your people something to rally around and gives room for God to move.

As you get more comfortable getting your church to rally behind goals, learning to create momentum, and finding exciting ways to bring in funds that are lacking, you can set more ambitious goals. But for now, start with a modest increase above your trend.

What if we’re trending down?

If your church has been trending down, the same idea applies. You want your church budgets to reflect your faith that God has plans for your church and its effectiveness. Maybe your act of faith could be planning a budget that’s flat with last year. Or perhaps you want to dream big and budget for an increase of 2 to 5 percent.

Whatever you do, don’t budget for another decrease. Cast a faith-filled vision for your annual budget.

Set Your Budget’s Expenses

Now that you have your projected income, it’s time to plan for expenditures.

Look at last year’s expenses.

In what areas did you spend your income from last year? If you broke your expenses down into the following categories, what percentage of your income was spent in these (or similar) buckets:

  • Facilities
    • Utilities
    • Insurance
    • Maintenance
    • Website
    • Office expenses
    • Kitchen expenses
    • Depreciation
  • Staff
    • Salary
    • Ministry-related expenses
    • Travel
    • Insurance
    • Housing
  • Debt
    • Property
    • Building
    • Miscellaneous
  • Ministries
    • Missions
    • Pastoral needs
    • Educational ministries
    • Music
    • Youth
    • Miscellaneous
  • Benevolence
  • Savings

Did the percentages spent on these various line items reflect your missional priorities? You can adjust your budget for any areas that need to be cut down or increased. Also, keep in mind any ministries you want to start or positions you would like to hire for in the new year.

Begin plugging numbers into these items until the expenses match your budgeted income. If you can’t make the numbers work, you will either need to cut out some of the costs or make a group decision to raise your budgeted amount.

When your income and expenses match, you have a budget. Congratulations!

Auditing Your Budget

Anyone can make a budget. The key is working on your annual budget to ensure that your income and expenses are aligned.

At least once a quarter, you should just go over the line items in your budget and see how you’re doing. Have you had some surprise expenses? Did you offset it with budget decreases elsewhere? Have you brought in the income you were hoping for? If not, how close are you, and do you need to cut your budget back a bit?

There needs to be a decided protocol for what you’re going to do with extra income or shortfalls in revenue. When you have a significant increase in giving because of your new Pushpay app, is that going into savings, a particular ministry, or a new staff member? If you need to make up a budgetary shortfall, do you have a plan in place to raise more funds or cut some expenditures?

How to Make Your 2023 Church Budget More Predictable

In most churches, traditional offerings are a barrier to static giving. People have one five-minute opportunity to give during the service. If they don’t have cash or checks on them or are not in the sanctuary, they miss their shot. And if they don’t give more next week to make up for it, your church budgets suffers.

Mobile giving allows them to give at any time from anywhere. The mid-service offering is no longer an obstacle to generosity. People can give as quickly as they can order a pizza or get an Uber.

“Before we started using Pushpay, it was easier to order a pizza on your phone than it was to give to our church. While our registered members grew, we saw a steady decline in average weekly giving per family over the last five years. We have now overcome that and feel confident that we are setting up the Millennials to share their stewardship of treasure in the way they know how…on their phones. The first month of giving on Pushpay saw an immediate increase in participation and dollar amount.”

—Stephen, Lenahan, Stephen Lenahan Director of Development & Communications, St. Anthony of Padua Church.

Taking Advantage of Recurring Giving

Pushpay users have the option of choosing a predetermined amount to automatically take out of their bank account at whatever interval they choose (weekly, monthly, etc.). It’s called recurring giving—and it can make a huge difference in your budgeting.

When church members take advantage of recurring giving, their giving becomes dependable. Whether they’re present or not, their offering comes in at the same interval—for the same amount. It doesn’t drop during the summer when they’re on vacation.

Recurring giving helps church members achieve the giving consistency they long for but might struggle to reach. They only need to be inspired to set it up once, and their giving becomes persistent—and so does your budget.

How to Encourage Recurring Giving

Recurring giving might sound like a great idea, but how do you inspire people to try it out?

In the admin console, churches can turn on a feature that allows Pushpay to suggest recurring giving. When someone has established a rhythm to the amount of their donations, Pushpay prompts them to sign up for a regular schedule consistent with their normal giving.

Churches can also set up recurring giving as a default. When someone donates, they can choose to make a one-time gift, or the app will default to recurring giving. Many users are happy to stick with automatic giving when they see that it’s an option.

Generosity You Can Count On

By improving the process of giving and making it simple for donors to give regularly, your church will see more dependable generosity all year round and a more predictable budget. Ready to learn more? Schedule a call to talk to an expert today.

Free 2023 Church Budget Template

Ready to get started with your budget? Download our free Church Budget Template and begin setting your church up for financial success in 2023.

If you are the leader of a new church and looking to start your first budget, this template can also serve as a church planting budget spreadsheet.

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How to Manage Church Finances During a Recession https://pushpay.com/blog/how-to-manage-church-finances-during-a-recession/ https://pushpay.com/blog/how-to-manage-church-finances-during-a-recession/#respond Thu, 10 Nov 2022 14:10:24 +0000 https://pushpay.com/?p=9899

Spend a few minutes watching the news on TV or scrolling through social media headlines, and the message is the same: The U.S. economy is in trouble. Experts agree that a combination of factors are converging to create a situation that will stress finances in all our lives.

Americans are responding by battening down the hatches. They’re putting off major purchases, opting for cheaper lifestyle choices, cutting out unnecessary expenditures—and unfortunately, for some families, the tithes and offerings your church depends on may fall into that last category.

Churches are always doubly impacted by a recession. As many learned during the 2008 crash and the recent COVID pandemic, not only do your congregants and administrative team suffer individually, but your church ministry is likely to see a drop in giving at a time when the needs of your community are greater than ever. 

In the aftermath of the ‘08 real estate bubble and the subsequent recession, 57% of churches reported that their income declined, forcing staff salary freezes and reductions, reduced savings and investments, postponement of capital projects and missions, and more. These problems weren’t just isolated to either small or large ministries, nor were they solely issues for protestant or catholic congregations—the ‘08 recession showed us that a down economy affects the Church at every level.

But, while you probably can’t change the currents of the global economy, you can prepare your church budget to conquer a coming recession. Here’s where to start:

1. Setting Realistic Financial Goals

Nothing inspires your church family like seeing the results of their effort and sacrifice. Your congregation draws strength from witnessing the fruits of their labor, of feeling part of something bigger in their religious community

But the goals you expected to reach in the near future probably didn’t factor in a recession. 

Those financial targets and donation thresholds might no longer be feasible. They might have made sense with consistent donations, but once your donors’ fiscal belts are tightened, those benchmarks you reasonably forecasted could be missed. And, while disappointing in and of itself, those misses could also drain the enthusiasm of your congregation.

First and foremost, you must set realistic goals for the coming storm. Reconfigure expectations for your church’s pace of growth and progress. Be forthright with donors about the nationwide financial situation, that expectations for your ministry’s progress will need to be lowered, and express that you understand the challenges they face.

In an effort to ease the burden on your members, use this as an opportunity to encourage your congregation to set up recurring giving. Not only will donors be able to set a regular giving schedule that fits their finances during a recession, but your administrative team will improve their forecast of your finances into the future.

Check out this video to see how Houston Northwest Church is using Pushpay to manage their church finances!

explore pushpay’s giving solution

2. Assigning Trusted Members For Church Financing

Church leaders tend to be disposed toward taking on too many responsibilities themselves. In their enthusiasm to generously serve their church, they try to do too much. But nothing can hamper a ministry more than bad financial management—you need to rely on someone with proper training and experience.

Odds are, there are members of your church who have experience in accounting, and may even be willing to take on the role for a reduced fee. Be cautious and honest with yourself, however, and ensure the church member truly is suited for the role, that you’re not turning a blind eye to their qualifications in order to ‘keep it in the family’. 

An outside CPA, or someone with substantial accounting experience, may end up being the smartest decision for your church to minimize the need for financial oversight. The cost of hiring someone will be recouped by their professionalism, lack of errors that cause loss of resources, and the time it frees up for your other staff to do the work of your ministry.

No matter which route you choose, church management software is a powerful tool for your bookkeeper. Online giving connected to a seamless all-in-one management platform will streamline your workflows and save everyone substantial administrative time.

Help grow your ministry

3. Setting Up a Reserve Fund

Simply lowering your monetary targets may not be enough. It’s one of the most commonly cited bits of personal finance advice: You need to have savings in case of an emergency.

Well, the same wisdom applies to your church funds. Even if you already have a rainy day fund stashed away, now is the time—before a recession has fully arrived—to make a special ask of your congregation for funds, while they’re not yet feeling the full sting of the economy.

You’ll want to be as transparent as possible with this special fund. Communicate with your church ministry when and what this money is for. A ChMS can help you generate and share reports that help highlight the critical needs you’re addressing through their generosity.

Pushpay’s Accounting Tools Simplify Workflows

Hopefully you’re no longer tracking the complex and important financial information of your ministry by hand. Virtually every church uses a form of church accounting software to keep their finances in order—but not all tools are created equally.

Programs like Excel and Quickbooks are great entry-level platforms that accountants depend on in every industry. But churches have special workflows and unique needs, especially regarding the complicated tasks of tracking giving and being transparent about expenses with all those givers.

Pushpay’s ChMS facilitates all those needs and more. Not only will you receive market-leading tools that drive engagement, build community, and are proven to increase giving, but our software seamlessly integrates with over eighty different platforms—including several popular accounting solutions.

So while your leadership team focuses on ministry and brainstorms fresh ideas for church growth, Pushpay can take care of streamlining workflows for your dedicated financial management team. To learn more about our software, take a self-guided tour of our ChMS now, or schedule time for a free one-on-one demo with one of our experts.

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Lessons From Recession: How To Succeed During Lean Times In The Church https://pushpay.com/blog/lessons-from-recession/ https://pushpay.com/blog/lessons-from-recession/#respond Fri, 30 Sep 2022 19:20:23 +0000 https://pushpay.com/?p=9755 News anchors often sound dramatic when talking about the U.S. economy, but a growing consensus of experts are worried about the end of 2022 and beyond. A recession—significant, widespread, and prolonged downturn in economic activity—seems more likely than not, and will inevitably impact everyone’s lives.

These long stretches of financial strain are exponentially tougher for churches. Not only are your congregants, staff, and leadership suffering individually, but your ministry may experience a drop in giving—at a time when your community’s needs are greatest.

Following the real estate crash of 2008 and subsequent recession, 57% of churches reported that their income declined, forcing staff salary freezes and reductions, reduced savings and investments, postponement of capital projects and missions, and more. These problems weren’t isolated to either small or large ministries, nor solely issues for just protestant or catholic congregations—a down economy affects the Church at every level.

However, that last recession also taught churches how to weather the storm. We recently spoke to Dr. Steve Walker, Senior Pastor at Canyon Hills Church in Bothell, WA, who remembers all too well the struggles of the 2008 crash, and graciously shared several of their learnings that are still applicable today. 

Teach About Giving

Many pastors and church leaders worry about speaking too frequently on the topic of donations and tithing. That’s certainly understandable, given societal norms—but the Bible doesn’t shy away from the topic. By some counts, there are over two thousand mentions of money, giving, and finances in scripture.

Dr. Walker lays it out simply for pastors: Do you teach about prayer? Do you teach about reading the bible? Do you teach about sharing faith and discipleship? If so, you absolutely should be teaching about giving and money, because they’re just as central to faith as the other topics. 

If discussing finances still seems awkward, consider approaching the topic from a different angle. Increase transparency with your church family by sharing an impact report that illustrates how the funds they’ve given are being allocated and all the great work that their generosity makes possible. When your congregation sees the tangible results of their gifts, and once they understand that giving is a form of worship, they’ll be more steadfast with their generosity through seasons of financial difficulty.

LEARN ABOUT RECURRING GIVING

Budget, Plan, and Save

In their enthusiasm to strengthen their communities and build His Kingdom, many church leaders’ eyes get bigger than their (financial) stomachs, and they move forward with ambitious projects on the assumption of future donations. This is risky at the best of times, but with a recession looming, overspending could trap your ministry in an incredibly difficult position.

At Canyon Hills, Dr. Walker’s team never allows the current year’s budget to exceed their previous annual donations. They never plan with ‘faith that money will come in’, but rather reflect on last year’s giving as God’s faithfulness—a strategy that has served them well for 27 years and counting.

They also stay very intentional about their large and long-term projects, often setting up a dedicated fund and growing it for one or two years before diving in. Besides allowing them to see steady progress toward distant goals, that money can serve as an emergency fund. If giving unexpectedly falls—say, during a recession—they can simply delay the project another year and pull from the funds now.

The Importance of a Bookkeeper

Church leaders are often guilty of taking on too many tasks and responsibilities. That desire to serve fully and wholeheartedly is undoubtedly noble, but it pulls their focus away from the mission and vision of their ministry.

No matter your church’s size, you simply must have a dedicated resource for tracking finances. Be it a volunteer with a background in accounting, a full-time staff member, or an outside firm, financial tracking is a critical task when managing a church. In Dr. Walker’s experience, your church needs someone with the knowledge and experience not only to manage the books and make sure every penny is accounted for, but also to accurately forecast and strategically plan for the future.

Look For Unexpected Opportunities

A recession will deliver plenty of challenges for your church—but don’t forget to keep an eye out for surprising opportunities.

By the time 2008 rolled around, Dr. Walker and Canyon Hills had repeatedly tried to purchase the building they were leasing for their church. Although their offers had been generous—to the tune of $15 million—they couldn’t even get a call back from the owners. 

But then the real estate bubble burst, the economy went into recession, the market landscape shifted dramatically—and Dr. Walker saw an opportunity. He had their building re-appraised, and now offered to buy for just $9 million. After brief negotiations, the deal closed, and Canyon Hills had managed to save nearly $6 million that could be reallocated to other projects and ministries.

Keep in mind, they were only able to seize that once-in-a-lifetime opportunity because they practiced what they preach—Canyon Hills doesn’t shy away from teaching giving to their congregation, their leadership practices fiscal discipline, and they have a strong, dedicated financial team to help their ministry embrace the opportunities God presents for them this season.

Help grow your ministry

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11 Donor Relationship Management Strategies That Keep Funds Flowing https://pushpay.com/blog/donor-relationship-management-strategies https://pushpay.com/blog/donor-relationship-management-strategies#respond Tue, 13 Sep 2022 13:33:34 +0000 https://pushpay.com/?p=9699 Developing a donor relationship management strategy is vital to your church’s growth and sustainability. For most churches, if the biggest donors suddenly stopped giving, it could financially cripple the entire ministry.

Donor development is undeniably important, but it’s also a big staff commitment. Every donor’s journey is unique, and your staff often has to be very intentional about how they communicate with each donor if you want to maximize their giving potential.

TOUR PUSHPAY’S DONOR MANAGEMENT PLATFORM

What is donor relationship management?

Donor relationship management is the process of thoughtfully and proactively developing relationships with givers to foster stronger donor retention. The relationships with donors are crucial, whether you’re starting fresh with a new donor or stewarding current donors to maximize retention. By kicking off with a sound donor relations strategy supported by donor management software, building and maintaining your donor base doesn’t need to be complicated.

How do you build and maintain a strong relationship with donors?

A strong relationship with donors can’t be forced—but churches must facilitate it. Each church service, event, and email is a new opportunity to build and strengthen donor relationships. And strong relationships with your donors result in a stronger community, increased donations, and ultimately greater success in fulfilling your church’s mission.

There are two core ways you can start cultivating better donor relationships:

  • Automate Donation Processes: To save time and maintain a personal touch, automate communications and donation processes. Utilizing technology, such as mobile giving platforms and donor management software, streamlines the donation process and optimizes the donor experience. 
  •  Leverage Your Ministry Leaders:  People want assurance that their contributions to a church will make a difference. While there may not be a clear financial return on investment, ministry leaders can collaborate to demonstrate the tangible impact of the congregation’s generosity. By sharing stories of transformed lives and the community impact achieved through various ministries, potential donors and regular givers can be inspired and see the value in investing in the church. Ministry leaders possess knowledge of their ministry’s significant achievements, which can be incorporated into email campaigns, blog posts, and content cards. 

Plus, tools like Pushpay let you create specific funds your congregation can give to, so your ministry leaders can help build relationships with key donors who may be more interested in supporting a specific cause.

Even with a small team and limited time, developing a donor relations strategy makes it easy to incorporate donor development into the things you’re already doing.

TOUR PUSHPAY’S DONOR MANAGEMENT PLATFORM

What is a donor strategy?

A donor development strategy is something your church creates to make it easy to build better,  longer-term relationship with  donors. Donor relationship strategies are intentional, donor-focused, and look different at every church.

Your donors interact with your church in a variety of ways, and not just by donating. They:

  • attend worship services
  • register for events
  • read your emails
  • volunteer
  • and share your mission with others

Spend time strengthening relationships in all aspects of your ministry, not just asking for donations. Taking steps to build meaningful connections will help your church grow and achieve its mission and can also help with donor prospecting and donor cultivation.

How do you create a donor relationship management strategy?

With the right strategies, maintaining a high donor retention rate is easy. The following 11 donor relationship management strategies will help you foster and maintain relationships so your church can thrive. 

From encouraging donors to give for the first time to thanking recurring donors, you’ll have a strategy for every step of the giving journey to build a stronger relationship.

1 – Make A Strong First Impression

First impressions are crucial for new donors. Make barriers to getting connected and giving as low as possible. Create an emphasis within your teaching, culture, and operations around making that initial gift as easy as possible. And remove barriers for first-time donors by offering a simple, easy-to-use online giving option. 

Digital transactions offer an unparalleled level of convenience, and it’s the type of experience people expect to have in today’s mobile world. Ultimately, mobile giving makes a good first impression. With Pushpay, first-time gifts only take 30 seconds—and if donors save their information, it’s even faster the second time.

2 – Use Donor Management Software

When you first start out in ministry and only have a few donors, it’s easy to keep data in a simple spreadsheet. But once your church grows and you have data for hundreds or thousands of donors, a spreadsheet just falls short. Before your data starts to snowball out of control, ensure you have  the tech to keep donors organized, engaged, and connected to your ministry.

Church management software like Pushpay can host a database of your congregation, full of easy insights into donor history, engagement, and where givers are on their donor journey—all of which can inform how you should be connecting with your congregation, both individually and as a whole.

3 – Segment Your Audience

A key strategy to donor relationship building is knowing exactly who you’re talking to. Your community all have special—but different—connections to your ministry and mission. A first-time donor may be moved by your mission. A veteran donor trusts your church and wants to see it grow.

Each stage of the donor relationships needs unique motivations and messages, and segmentation allows you to do that. Start by organizing donors into categories like:

  • First-time donors
  • Recurring donors
  • Giving levels (low-level, mid-level, or major donors)
  • Donation frequency
  • Seasonality of giving

4 – Personalize Communication

In a perfect world, every message to your donors would be personalized. And while that’s unrealistic, it doesn’t hurt to try. Donors are real people and want to be treated as such.

Wondering if personalization is worth it? Open and click-through rates are significantly higher for personalized emails! The extra time taken to personalize messages makes donors feel recognized and appreciated. They’re not just another name in a database, they’re a partner in your ministry.

Not sure you’re able to personalize messages? The backbone of personalization is data. You can collect a lot of data from your donors when they donate to your organization. But if there’s a piece of information that you still want from them, you can ask! 

5 – Ask for Feedback

Always keep donor communication lines open. Everyone likes to feel heard, so asking for feedback is an easy strategy for churches to build a donor relationship. You don’t have to wonder what your donors think. You just have to ask the right questions, and they’ll tell you. This also keeps donor engagement at an all-time high.

You can ask donors almost anything:

  • What do they think of your communication cadence?
  • What led them to give to your ministry?
  • How do they prefer to donate?
  • How would they rate their donation experience?
  • Do they feel like they know the impact of their gifts?
  • What other causes are they passionate about or are currently supporting?

Asking existing donors these questions makes them feel heard and appreciated, strengthening your donor relationships. And collecting feedback gives your staff more insight so that you can reach out to donors more effectively in the future. It’s a win-win!

6 – Develop Nurture Campaigns

Keep your donors in the loop! Show them they’re more than just their wallets through regular, non-monetary communication. Automated nurturing messages can be anything—emails, text messages, videos, direct mail, and more. These messages can cover industry news, project updates, and important announcements.

And when you reach major milestones because of donations, your nurture campaigns can share your gratitude to donors for helping you reach your goal. Make sure they know you couldn’t do it without them.

Popping into donors’ inboxes or mailboxes with an inspiring message or relevant news, followed by an occasional request for a donation, strengthens your relationship with donors. You’ll be surprised at the impact nurture campaigns will have.

7 – Say Thank You Often

Saying thank you feels like an obvious follow-up to any donation, but it’s easy for that to fall through the cracks when you’re a busy church full of people who are always giving. Thanked donors are more engaged donors. And they’re more likely to give again and do more.

So what should the thank you message say? Let’s start with “thank you.” There, that was easy! You can also include how their gift impacts your organization. Don’t ask for more donations while thanking someone. Keep the message simple and focus on the giver, their donation, and the impact it has on your ministry. 

Once you’ve crafted the “thank you” message, you need a way to share it. Most ministries use multiple platforms to thank donors, from emails, to texts, to messages within the church’s app. With Pushpay’s custom church app, you can send personalized thank you messages to donors based on the specific fund they donated to—all within a few minutes. However you do it, make a point of telling your congregation, “Thank you.” 

When it comes to donor relationship management strategies, you’re not just saying “thank you.” You’re reinforcing your church’s values by taking the time to thank donors who have financially supported your church. You’re showing donors that generosity is appreciated and that you depend on their faithful giving. As a church, anything you intend to do in the future will be funded by new or existing donors. Maintaining a good relationship with people who have already given is critical. Thanking them is an easy strategy to put in place to help your relationships thrive.

8 – Use Giving Statements Frequently

Giving statements make it easy for your donors to see how much they’ve given so far this year. Surprisingly, people often assume they’ve given more than they actually have, So giving statements can be used as a donor relationship management strategy. If donors haven’t given as much as they planned, something like a quarterly giving statement can help donors reassess how much they’re giving so they can achieve their goal by the end of the year. 

It’s normal for churches to dread organizing annual giving statements. Just the thought of the time spent folding papers, stuffing them into envelopes, licking those envelopes, stamping them, and mailing them out may make you feel exhausted! However, with digital giving statements, all of a sudden, they become a valuable (and convenient) opportunity to engage your donors. That engagement doesn’t have to be not just once a year, but bi-annually or even quarterly!

Pushpay allows donors to make a pledge, where they decide an amount they’d like to give by a specified time. Giving statements can include someone’s progress toward their pledge, providing a valuable reminder when someone’s giving falls behind.

9 – Demonstrate Donor Impact

One of the top reasons donors reconsider giving is because they do not clearly understand the impact of their fundraising efforts. The easiest way to respond is by providing tangible examples of how each donated dollar is spent. That way, your existing and prospective donors know how impactful their gift is.

Did their donation;

Buy a meal for a hungry child? 

Pay for warm coats for the homeless in your community?

Help fund a mission trip halfway across the world?

Support the start of a new church campus to spread the gospel further?

Shine a spotlight on the direct impact your donors have. For example, you can give them encouraging updates through emails, app updates, or on-stage announcements on Sunday mornings. Including a quick photo of breaking ground on a new campus or a video of missionaries sharing the gospel directly shows your donors the impact they’re making. 

Demonstrating the specific impact of donors’ gifts will make your donors feel good and build trust for your church. These work together to strengthen your donor relationships.

10 – Be Transparent

Just like personal relationships, a strong relationship between donors and churches comes down to trust. Donors need to trust your ministry’s work to stay involved and continue giving donations. And establishing trust starts with providing relevant and transparent information about your church’s finances.

If you were a donor and found out that an organization you supported financially was using your money for something contrary to their vision, you would probably be pretty upset. Churches have a responsibility to be, well, responsible! 

Transparency is much more than an annual finance meeting or financial report. True transparency involves your congregation along the entire journey. Being transparent about your finances is one of the best donor relationship management strategies for real trust and continued growth with donors.

11 – Get Active on Social Media

Today, 72% of Americans use social media. Social media has shifted from a fun pastime to an essential part of a donor relationship management strategy. It provides an amazing way for your ministry to communicate with donors in real-time. Whichever platform you share ministry content on should be relevant to your mission and your audience. 

Just like your other donor communications, social media needs to have more than donation appeals. Mix in engaging posts like conversation starters, thank yous, and impact reports. These posts can establish strong donor relationships while being relatable and transparent with potential donors. An active social media presence can enhance your ability to build impactful donor relationships as a nonprofit!

Which donor management strategy will you start with?

Donor base development isn’t a responsibility you can take lightly, and it doesn’t have an end date. As relationships grow deeper and last longer, donors become more engaged with your church, they continue to engage more, whether that’s in their giving, involvement, advocacy, or volunteering.

The question now is, which of these donor relationship management strategies will you try first?

And when you need support strengthening your donor relationship management, we’re here for you. All of Pushpay’s technology is built on the belief that mission-based organizations need a great donor management software, specifically designed to advance your ministries and ensure the success of your mission. Our donor management software also keeps donor information organized, and our church donation software makes online giving for churches simple. To learn more about how we can help your church—especially in regard to donor relationship management—schedule a call with one of our experts today.

TAKE A SELF-GUIDED TOUR

Sources

https://nonprofitssource.com/online-giving-statistics/

https://www.learningtogive.org/resources/generation-z-and-philanthropy 

https://www.pewresearch.org/internet/fact-sheet/social-media/

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Successful Donor Management for Churches https://pushpay.com/blog/donor-management/ https://pushpay.com/blog/donor-management/#respond Tue, 13 Sep 2022 13:32:53 +0000 https://pushpay.com/?p=9697 Successful Donor Management for Churches

No church can accomplish its goals without generous giving. The situation really is that simple—and yet, as anyone who’s worked on the financial side of ministry knows, managing the funds entrusted to a church can be a daunting, intimidating, and frankly overwhelming challenge. Especially when your accounts never feel full enough to accomplish everything you’d like.

So much of what you achieve as a church is grounded in your finances, and your finances are largely dependent on donors. Put two and two together, and it’s clear that managing your donors isn’t just one small aspect of your leadership’s responsibilities, but a vital task that you can’t afford to mishandle.

Unfortunately, donor management is neither a simple nor straightforward task. Every individual giving to your ministry is unique, with a different background, ability to give, willingness to engage further, desire to take on larger responsibilities—the list goes on and on. The point is, there is no silver bullet for churches looking to improve their donor management strategies, because each church and congregation is so unique.

But there are some tried-and-true strategies that every church should take advantage of. We’ll walk through many of them below, and explore what information and tools can help you effectively build a healthy financial future for your church, while ensuring your donors feel engaged, fulfilled, and appreciated through their donor journey.

TOUR PUSHPAY’S DONOR MANAGEMENT PLATFORM

How Do I Manage My Donors?

If you want to touch the hearts of your congregation, you’ll need to learn effective donor relationship management strategies. Perhaps the most important mental leap you should make is to think of donor management as a relationship. Like all relationships, this one should be built on honesty and transparency, which is going to require you to do something most of us are uncomfortable with: Talk about money.

There’s nothing wrong or unusual about feeling slightly awkward. Our society has stigmas against the open discussion of our finances. But you know what doesn’t shy away from the topic of money, wealth, and generosity? The Bible! By some counts there are over two thousand mentions of finance in scripture. 

As you do in all other aspects of your life, follow the Bible’s lead and be forthright about your church’s finances. Once the subject is being discussed in an open and respectful manner, every other step on your donor management journey will become easier.

We’ve already mentioned how each member of your congregation is unique. The way they approach and progress in their donor journey will be equally unique, and you should do everything possible to provide them with a personalized experience.

You can’t deliver a unique sermon to every member of your congregation on Sunday morning (though you probably wish you could!), but you can find dozens of other ways to engage on a more personal level. Individual communications—especially a personalized note of thanks for gifts—are a great way to connect. Consider setting up fundraising opportunities for specific projects so that a donor feels more connected to the ministry they’re supporting. Invite congregants to events or encourage them to volunteer; they’ll self-select into the activities and services they’re most attracted to. And when you can catch them one-on-one, be sure to ask for their feedback on their experience with different aspects of your ministry, and do your best to incorporate those notes moving forward.

That amount of work would be overwhelming for anyone. But you don’t have to tackle it alone. Be sure to engage your leadership and administrative team to lighten the load of donor management—just make sure everyone has some training before you ask them to write thank you notes or take feedback from your congregants.

What’s more, donor management software can handle a significant amount of that workload. Church management software like Pushpay’s can host a database of your congregation, and give you easy insights into donor history, engagement, and where givers are on their donor journey—all of which can inform how you should be connecting with your congregation, both individually and as a whole.

encourage engagement with your congregation

How Can I Increase My Donor Satisfaction?

This may seem obvious, but don’t fall into the trap of only discussing donations when you’re asking for them. Many well-meaning church leaders will request funds to keep their ministry running smoothly, but then don’t communicate the specifics of how those gifts are making an impact.

The key here is transparency. Potential donors and current donors alike want to know how their funds are being allocated. They wouldn’t have given to your church if they didn’t trust you to be good stewards of their gifts, so prove to them you’re using every dollar efficiently to improve your ministry and community.

This doesn’t always have to be a dry conversation, full of spreadsheets, ledgers, and KPIs from your donor database. Make sure you’re celebrating the wins! When you hit an online fundraising goal for a specific project or event, share the news joyfully, and be sure to include and acknowledge everyone who made that success possible. Effective donor engagement through personalized notes of thanks go a long way to inspire recurring donations! Meaningful donor interactions are essential to establish a positive donor relationship.

Speaking of personalization, be aware of and make sure to acknowledge those donors whose financial gifts go above and beyond the norm. These key donors are the first people you’ll turn to whenever big projects develop in the future; simultaneously, if enough of them were to suddenly stop giving, your ministry’s finances could collapse virtually overnight. 

This does not mean that key donors should be placed on a pedestal above those without the means to give more. But you should make sure these donors know they’re appreciated, that their feedback is important, and how important their generosity is to your church.

Of course, all of this transparency and personalized communication becomes a lot easier with the right tools in place. Not only can donor management software track contributions to specific ministries and projects, but it empowers you to communicate quickly and easily with custom groups based on dozens of factors. What’s more, Pushpay’s church management software allows your team to send customizable thank you notes to those donors who are making your good work possible.

What Is A Donor Strategy?

A donor strategy is your unique plan to put all of the above into effect. They’re the concrete steps you’re taking to attract, engage, and retain donors moving forward. The goal is to nurture current donors and attract new donors to support future fundraising efforts.

As you’ve likely noticed, everything that’s been discussed so far is dependent on your church’s individual characteristics. Smaller congregations make individual connection easier than a Sunday service with over a thousand worshippers. You may enjoy a balance of regularly engaged givers, or be reliant on just a handful of key donors. Perhaps your congregation is happy to give and simply trusts you to allocate the funds responsibly, or maybe they’re most energized by contributing to specific projects and appreciate constant progress reports.

Point being, you’ll have to base your donor strategy on the factors unique to your church. There are, however, a couple universal strategies to embrace:

Taking advantage of accurate donor information and data is essential to maintaining and boosting generosity. These days, with a powerful analytics and donor dashboard such as Pushpay’s, you’re able to track insights into how all your users are engaging with your ministry. See which groups individuals and families participate in, how often they’re engaging with your digital platforms—and significantly, where they are on their donor journey. Our church donation software can automatically identify New Givers—as well as those who are At-Risk or have Lapsed—to help you nurture every stage of giver.

There’s one other secret weapon that every donor strategy should include. Recurring Giving is, without a doubt, one of the most powerful donor tools for driving church donations. This option—usually facilitated by a digital giving platform—automatically schedules your donors gifts on a regular, customizable schedule.

There are several benefits to Recurring Giving for your church and donors alike. Having a consistent sense of when and how many donations are arriving adds stability to your church’s finances. It also eliminates the chance that, for whatever reason, a regular giver accidentally misses a donation on their usual schedule. Donors overwhelmingly appreciate this feature—if they have nothing to remember, they have nothing to forget!

But most significantly, Recurring Giving is proven to increase total donations. On average, a recurring giver will donate over 40% more than givers who only initiate individual gifts.

So then, how do you implement Recurring Giving? Pushpay’s offers online giving for churches to simplify the process for both your users and administrative teams—and will even nudge your regular givers to consider making their gifts Recurring. Explain the system and its benefits to your congregation, and get them on board with committing to your ministry consistently. An added bonus is the ability to keep track of church tithes and church offerings. Once they’ve embraced this simple and powerful tool, it’ll be one less responsibility on their plates, and more consistent funds for your church.

How Do You Attract New Donors?

It’s always easier to maintain existing donors than replacing them with new givers, but just like you need a strategy for existing donors, you need a plan for attracting new donors as well.

Lots of churches talk about the metaphor of their church’s “front door” as a first-time visitor’s gateway toward worship, participation, and eventually giving. Savvy leaders, however, have discovered that the front door has shifted to online experiences. In recent years—and especially in the post-COVID era— many first-time guests to Sunday service will have already engaged with a church’s digital presence several times before attending in person.

The importance of an engaging, streamlined, and up-to-date digital presence is a critical first step for attracting new donors. Remember, most of your first-time guests are on the younger side, and thus are likely to engage through websites, apps, and digital giving platforms. Make sure your platforms are polished, or risk losing potential donors before they’ve even physically visited your church.

Once you’ve engaged a guest, remember that they are coming from a different giving mindset than your regular donors. They’re probably not going to be immediately invested in your church, leadership team, or vision. Thus it’s even more critical to illustrate exactly how their gifts are being utilized. 

Also consider setting a low entry point for a first-time contribution as a way to encourage those who haven’t yet dipped their toes into giving, potentially around a campaign with quick turnaround and tangible results. And remember, once they’ve made that first donation, make sure your new giver receives an immediate, personalized note of thanks.

The importance of donor management cannot be overstated, regardless of the financial health of your church or where the majority of your congregation is in their donor journey. It’s not only critical to accomplishing your ministry’s goals, but the act of giving is an intensely personal sacrifice on the congregant’s behalf and needs to be acknowledged. If donor management advice could be boiled down to a single idea, we’d simply encourage your church to be transparent, thankful, but also joyful at every stage of your congregation’s shared experience of giving.

And, as always, we’re here to help. All of Pushpay’s technology is built on the belief that mission-based organizations need great software, specifically designed to advance your ministries and ensure the success of your mission. To learn more about how we can help your church—especially in regard to donor management—schedule a call with one of our experts today.

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Quick Steps: Get CARES Act Assistance for Your Church https://pushpay.com/blog/cares-act-assistance-for-your-church/ Sun, 10 Jan 2021 16:18:55 +0000 https://pushpay.com/quick-steps-get-cares-act-assistance-for-your-church/ The last few months have been an incredible time for churches—navigating change, leading with love, and delivering a message of hope for those seeking clarity in this unprecedented time. We have seen a digital transformation for many and have been inspired by the creativity of pastors and congregations across the world. Fellowship and connection are not confined within the four walls of the church, and that has never been more apparent than it is today.

However, churches across the nation are battling their own reality as COVID-19 continues to impact operations. Many have already been faced with layoffs or have made the tough decision to furlough staff. At the beginning of this pandemic, the President signed into action the “Coronavirus Aid, Relief, and Economic Security Act” or the CARES Act. This relief package has helped small businesses and churches across the U.S. According to Newsweek, religious organizations received at least $7.3 billion in Payment Protection Program (PPP) loans.

As of December 28, 2020, Congress approved a $900 billion COVID-19 relief package as part of the Consolidated Appropriations Act, 2021 (The Relief Act). Included in that amount is $284 billion for a second round of the PPP. The great news is, churches once again qualify for assistance under the CARE Act’s Paycheck Protection Program!

encourage engagement with your congregation

We want to help you take advantage of this opportunity so your church can get the assistance it needs to continue ministry programs. Below are some resources, and a link to a step-by-step checklist to help you prepare immediately so you can receive loan assistance as quickly as possible. Know that the below information and guidance is current as of December 30, 2020.

Research the Paycheck Protection Program for Churches

Before you start the process, take a look at the below resources to help you quickly understand this second round of the Paycheck Protection Program in more detail.

Church Eligibility for the Paycheck Protection Program

So how can you discover if your church is eligible for this Paycheck Protection Program? Here are a few things to keep in mind as you get started:

  • The second round of PPP loans are available to first-time qualified borrowers and borrowers that have previously received a PPP loan.
  • Loans are limited to businesses that employ no more than 300 employees.
  • Loans are limited to businesses that have used the entire amount of their first PPP loan or will use such amounts.
  • Loans are limited to businesses facing significant revenue declines in any 2020 quarter compared to the same quarter in 2019.
  • Borrowers must also be aware that this second round of PPP did not remove or change the necessity requirements.

Note: Additional eligibility requirements will be provided from the Small Business Association approximately 10 days after the bill is signed into law by the President.

How Your Church Can Use the Paycheck Protection Program Funds

If approved for the PPP Loan, your church can use the funds for the following:

  • Payroll, rent, covered mortgage interest, and utilities
  • Payments for church software or cloud services that facilitates church operations, the processing, payment or tracking of payroll expenses, and billing functions
  • Costs related to church property damage, vandalism, or looting due to the public disturbances that occurred in 2020
  • Expenditures to a supplier of goods that are essential to the operations of your church
  • Operating or capital expenditures that allow you to comply with requirements or guidance issued by the CDC, HHS, OSHA, or any state local government.

Head to The National Law Review for more in-depth guidelines on how your church could use these funds.

PPP Round One vs PPP Round Two – The Differences

  • The maximum loan amount has been reduced from $10 million in the first round to $2 million.
  • In this second round of PPP, borrowers are able to choose the length of their covered period, with the minimum being eight weeks and the maximum length being 24 weeks.
  • The second Paycheck Protection Program loan is calculated based on 2.5 months worth of payroll.

You can learn more about the differences here: Paycheck Protection Program Round Two

Consult legal and financial counsel

Connect with your legal counsel and financial advisors to determine the CARES Act’s applicability to your organization and confirm the right steps to ensure your application and documentation are prepared correctly. If you do not have legal or financial support on retainer, reach out to your congregation to see if anyone in your community is a lawyer and can provide assistance. Other options to explore are The Church Lawyers or the Alliance Defending Freedom, Church Alliance.

Collect Documentation in Advance

If you haven’t done so already, we recommend starting a spreadsheet. View an example from Vanderbloemen on how to build a spreadsheet. You will need to include payroll costs for the preceding 12 months prior to the date on which the loan is made. Separate these out month-by-month. For a full breakdown of other items to include, download the CARES Act checklist.

For more in-depth information:  Download the CARES Act Checklist for Churches

We hope this information has been valuable for you as you look further into the Paycheck Protection Program. Keep an eye out for additional information as we continue the conversation and provide additional resources to help your team during the COVID-19 pandemic and beyond.



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